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April 30, 2008
FOR IMMEDIATE RELEASE
Liquor Store Customers Donate Record $625,587 To Dry Grad
Vancouver - Government liquor store customers have raised a record total of $625,587 to support high schools that are planning alcohol-free graduation events for the class of 2008.
Since the Liquor Distribution Branch's (LDB's) first annual Support Dry Grad campaign in 2001, more than $2.3 million has been raised by BC Liquor Store customers and staff for alcohol-free events in communities across British Columbia.
From Feb. 24 to March 31, customers across the province were asked if they would like to support dry grad celebrations in their communities by donating one dollar. The Kelowna Orchard Park Signature Liquor Store raised the highest amount this year, with a total of $15,770, followed by Penticton Plaza Signature Store with $11,156 and the Westwood Centre Signature Store in Coquitlam, which raised $11,115.
This year, 55 school districts participated in the campaign. The contributions by liquor store customers supplement funds raised by parents, students and teachers who volunteer year-round to raise funds for dry grads. One hundred per cent of the donations collected are distributed to high schools hosting dry grad events. Last year, government liquor store customers donated a total of $478,307.
BC Liquor Stores' Support Dry Grad campaign is part of the LDB's public safety and social responsibility program to promote the responsible use of beverage alcohol – a program that includes the prevention of underage drinking and promotion of zero consumption for minors. Liquor store employees across the province are required to check the ID of young clients, and seasonal awareness displays in the stores remind customers that it is illegal and a serious offence to buy alcohol for minors.
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Contact:
Katherine Jeffcoatt
Manager, Communications
Liquor Distribution Branch
Ph: 604-252-3028
Cell: 604-838-1105
Fax: 604-252-3044
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