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Monthly In-Store Campaign
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As part of our commitment to encourage the responsible use of alcohol, the LDB features a monthly image campaign in liquor stores throughout the province.
Don't go overboard. Boating & alcohol don't mix!,
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During July and all summer, BC Liquor Stores remind our customers that boating and alcohol don't mix.
National Drowning Prevention Week (NDPW) is from Juy 19 to Juy 25, 2009. The event increases drowning prevention awareness across BC and Canada.
The Canadian Lifesaving Society reports that the group facing the greatest risk of drowning this summer are males aged 18-34 who have consumed alcohol and who do not wear life jackets while participating in water-based recreational activities.
As alcohol and boating, or other water activities, are a potentially deadly combination, we ask you not to consume alcohol until you have finished such activities for the day - so that you don't go overboard!
Thank you for supporting BC Liquor Stores' social responsibility programs.
Previous campaign posters are downloadable as PDF files from this page. Simply click on any of the thumbnails below and save the PDF.
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