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Monthly In-Store Campaigns
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As part of our commitment to encouraging the responsible use of alcohol, the LDB features a monthly image campaign in liquor stores throughout the province.
You Got All Dressed Up For This?
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May 4 - May 31, 2008
Binge drinking or indulging in too much alcohol can result in embarrassing situations and a ruined night out or celebration. That's why our goal this month is to remind customers that drinking in moderation is the best way to have a good time.
During May, posters in our stores and at checkout counters will bear the caption "You Got All Dressed Up For This?" to remind everyone that, when you drink too much, you always end up looking bad. The next time you’re celebrating or enjoying a night out, please drink in moderation, because it’s the best way to have a good time.
Thank you for supporting BC Liquor Stores' social responsibility programs.
Previous campaign posters are downloadable as PDF files from this page. Simply click on any of the thumbnails below and save the PDF.
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