In-Store Campaigns

2010 Support Dry Grad Campaign

From February 24 to March 31, BC Liquor Stores are raising funds towards alcohol-free celebrations for 2010 high school graduates. During this time, BC Liquor Stores customers are invited to donate $1 at participating BC Liquor Stores to support Dry Grads in their community. In recognition of their donation, customers receive an individually wrapped milk or dark chocolate wafer made by Botticelli.

Now in its tenth year, BC Liquor Stores run the Support Dry Grad campaign to support safe, responsible and alcohol-free high school graduation celebrations otherwise known as Dry Grads. This year, more than 250 high schools in 54 school districts, including some private schools, will receive funds raised through BC Liquor Stores. All proceeds benefit students in the local community where the liquor store is located.

Last year, BC Liquor Stores Dry Grad campaign raised a total of $594,517.

BC Liquor Stores congratulates all 2010 high school graduating classes!

In-store Campaigns Archive
Previous campaigns are available below. Simply click on any of the thumbnails to learn more or click the PDF link to download the poster.
BC Liquor Stores Responsible Use January 2012 campaign
Jan 2012
PDF
BCLDB Responsibility Campaign December 2011 Counterattack
Dec 2011
PDF
November Social Responsibility campaign image.
Nov 2011
PDF
October Social Responsibility message at BC Liquor Stores
Oct 2011
PDF
Alcohol & Pregnancy Don't Mix
Sep 2011
PDF
Aug 2011
PDF
BCLDB Boat Safe campaign image of young man on boat wearing PFD.
Jul 2011
PDF
BC Liquor Stores social responsibility message for June 2011
Jun 2011
PDF
Know Your Limit responsibility message image, man holding drink
May 2011
PDF
underage drinking in BC
Apr 2011
PDF
Dry Grad 2011
Feb 2011
PDF
Snowboarder catching air on top of a ski slope in the sunshine.
Jan 2011
PDF
Dec 2010
PDF
Nov 2010
PDF
Oct 2010 (All day)
PDF
Sep 2010 (All day)
PDF


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Cocktail Recipes book cover.

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