As the holiday season gets underway, RCMP and municiple police will be prepared; roadchecks are everywhere.

To discourage drinking and driving, BC Liquor Stores, in conjunction with municipal police and ICBC, are supporting the CounterAttack awareness campaign and road checks from December 1-31 across the province. CounterAttack signage like the one shown to the left, will be placed at the checkout as well as at selected locations within the store to remind customers that drinking and driving is against the law.

Sobering facts on alcohol related crashes serve as a reminder to not drink and drive. For facts on alcohol related crashes based on police data as well as the Drinking and Driving CounterAttack Community Program, visit the ICBC website.

Have a safe and happy holiday from BC Liquor Stores!