Counterattack

Celebrating with friends and family is an important part of the holidays and getting home safely should be a part of the holiday planning. With the season upon us, BC Liquor Stores reminds customers that CounterAttack is in full swing from December 1-31. RCMP and municiple police are prepared; roadchecks are everywhere.

BC Liquor Stores, in conjunction with municipal police and ICBC, are supporting the CounterAttack awareness campaign to raise awareness of road checks and help reduce impaired driving crashes. CounterAttack signage like the one shown to the left, will be placed at the checkout as well as at selected locations within the store to remind customers that drinking and driving is against the law.

For more information about the Drinking and Driving CounterAttack Community Program, visit the ICBC website.