In-Store Campaigns

CounterAttack Dec 1-31

As the holiday season gets underway, RCMP and municiple police will be prepared; roadchecks will be everywhere.

To discourage drinking and driving, BC Liquor Stores, in conjunction with Provincial Police and ICBC, are reminding you that CounterAttack road checks run from December 1st to December 31st across the province. CounterAttack messages like the one shown to the left, will be placed at the checkout as well as at selected locations within the store.

Sobering facts on alcohol related crashes serve as a reminder to not drink and drive. For facts on alcohol related crashes based on police data as well as the Drinking and Driving CounterAttack Community Program, visit the ICBC website.

Have a safe and happy holiday from BC Liquor Stores.

 

In-store Campaigns Archive
Previous campaigns are available below. Simply click on any of the thumbnails to learn more or click the PDF link to download the poster.
BC Liquor Stores Responsible Use January 2012 campaign
Jan 2012
PDF
BCLDB Responsibility Campaign December 2011 Counterattack
Dec 2011
PDF
November Social Responsibility campaign image.
Nov 2011
PDF
October Social Responsibility message at BC Liquor Stores
Oct 2011
PDF
Alcohol & Pregnancy Don't Mix
Sep 2011
PDF
Aug 2011
PDF
BCLDB Boat Safe campaign image of young man on boat wearing PFD.
Jul 2011
PDF
BC Liquor Stores social responsibility message for June 2011
Jun 2011
PDF
Know Your Limit responsibility message image, man holding drink
May 2011
PDF
underage drinking in BC
Apr 2011
PDF
Dry Grad 2011
Feb 2011
PDF
Snowboarder catching air on top of a ski slope in the sunshine.
Jan 2011
PDF
Dec 2010
PDF
Nov 2010
PDF
Oct 2010 (All day)
PDF
Sep 2010 (All day)
PDF


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