Our social responsibility message for February encourages customers to talk to their kids about the dangers of underage drinking. It is important for families to talk to their children and make them understand the different dangers of consuming alcohol at an early age. The youth might not fully realize the risks and consequences of drinking to their health and safety so it is important that this conversation start at home. Alcohol is the most commonly abused substance in Canada and there are many reasons why the youth consume alcohol (peer pressure, stress, etc.). Starting the conversation and keeping communication lines open with your children will help them make the right choices.