The Think of Me bag decorating program originally started as a cooperative project between the LDB and ICBC. The name “Think of Me”, originated when school children were instructed to draw pictures of themselves with the words “think about me” or “think of me” written below. The idea then was that customers would see a drawing of a child, by a child, and pause to think about the impact alcohol abuse could have on that child and others.
Today, the BC Liquor Stores program remains largely unchanged. Teachers and program coordinators are welcome to participate in this program. For more information, please download the program information below.