BC Liquor Stores is a responsible retailer of beverage alcohol and we take our responsibility seriously—it's an integral part of providing a high level of customer service, education and customer experience. Ultimately, our responsibility is to promote the responsible use of beverage alcohol, to help reduce our impact on the environment and to give back to the communities we serve.
Responsible use means moderate consumption, enforcing legal age of drinking, promoting zero tolerance (for drinking and driving or performing sports activities and during pregnancy). Initiatives in stores and online include a monthly awareness campaign of different responsible use topics, providing food pairings where possible with the products we sell and providing tips to hosts and event planners. Responsible use is important to us and is an integral part of our business.
Learn more about our Responsible Use programs including our Dry Grad campaign on our corporate site at http://www.bcldb.com/corporate-social-responsibility/responsible-use.
Social Responsibility Campaign for October
Our Social Responsibility message for October looks ahead to the Halloween festivities and reminds customers to plan for a safe ride home.
Halloween season is just around the corner, and as we plan our costumes, parties we will go to, and the people whom we want to celebrate this occasion with, let's not forget to plan the most important part of the evening -- getting home safe after a fun night out.
BC Liquor Stores is having a joint campaign with Molson Coors to drive awareness about responsible drinking and fighting against drunk driving. Taxi vouchers will be given out to customers at select Signature BC Liquor Stores (including SFU and UBC) on Saturday, October 29th.
With so many trick-or-treaters on the streets, BC Liquor Stores and Molson Coors is encouraging people to take the transit and leave their cars at home as they go out drinking this Halloween.
BC Liquor Stores' campaign and in-store collateral will remind customers to plan ahead for this upcoming festivities. It's okay to have a great time, but it is important to keep yourself (and others) safe by avoiding the risks involved of drinking and driving.
So get into the spirit this Halloween and plan a safe ride home. Do not drink and drive.
For BC Liquor Stores' Responsible Use campaigns, visit bcldb.com/corporate-social-responsibility/responsible-use.
Celebrate Life. Enjoy Responsibly.
Reducing our Impact on the Environment
Everyone has an important role to play in a healthy environment – especially as a retailer. That's why BC Liquor Stores is committed to further reducing its environmental footprint by building on existing programs and introducing new innovative plans. From bags to recycling, we're doing our part to reduce the impact.
For more about our efforts to reduce environmental impact, visit our corporate site at http://www.bcldb.com/corporate-social-responsibility/sustainability/retail.
Our Commitment to the Community
BC Liquor Stores and our employees believe in giving back to the communities we serve through the participation in a variety of programs that benefit those communities. Each year, BC Liquor Stores employees actively participate in the Provincial Employees Community Services Fund (PECSF) as well as supporting annual charitable fundraising activities. BC Liquor Stores is proud to help our communities through our Support Dry Grad initiative in spring and the Share-a-Bear program during the winter holiday season. Additionally, BC Liquor Stores supports disaster relief via Red Cross and helps raise funds for emergency disaster relief.
Learn more about our community fundraising efforts on our corporate site at http://www.bcldb.com/corporate-social-responsibility/community.
For more information about how we promote responsible use, reduce our impact on the environment and support charities in the community, please visit our corporate site at http://www.bcldb.com/corporate-social-responsibility.