BC Liquor Stores is a responsible retailer of beverage alcohol and we take our responsibility seriously—it's an integral part of providing a high level of customer service, education and customer experience. Ultimately, our responsibility is to promote the responsible use of beverage alcohol, to help reduce our impact on the environment and to give back to the communities we serve.
Responsible use means moderate consumption, enforcing legal age of drinking, promoting zero tolerance (for drinking and driving or performing sports activites and during pregnancy). Initiatives in stores and online include a monthly awareness campaign of different responsible use topics, providing food pairings where possible with the products we sell and providing tips to hosts and event planners. Responsible use is important to us and is an integral part of our business.
Learn more about our Responsible Use programs including our Dry Grad campaign on our corporate site at http://www.bcldb.com/corporate-social-responsibility/responsible-use.
November Message: Make the Right Call
During November, BC Liquor Stores and Crown Royal - a sponsor of the National Hockey League (NHL) - are encouraging consumers to Make the Right Call and plan for a safe ride home.
The "Make The Right Call" campaign is supported in BC Liquor Stores with signage created to raise awareness of the importance of responsible drinking and planning a safe ride home. As Crown Royal is a sponsor of the National Hockey League (NHL), the signage has a hockey theme.
As we all head into a busy holiday, we encourage customers to remember to plan for a safe ride home.
Celebrate Life. Enjoy Responsibly.
Reducing our impact on the environment
Everyone has an important role to play in a healthy environment – especially as a retailer. That's why BC Liquor Stores is committed to further reducing its environmental footprint by building on existing programs and introducing new innovative plans. From bags to recycling, we're doing our part to reduce the impact.
For more about our efforts to reduce environmental impact, visit our corporate site at http://www.bcldb.com/corporate-social-responsibility/sustainability/retail.
Our commitment to the community
BC Liquor Stores and our employees believe in giving back to the communities we serve through the participation in a variety of programs that benefit those communities. Each year, BC Liquor Stores employees actively participate in the Provincial Employees Community Services Fund (PECSF) as well as supporting annual charitable fundraising activities. BC Liquor Stores is proud to help our communities through our Support Dry Grad initiative in spring and the Share-a-Bear program during the winter holiday season. Additionally, BC Liquor Stores supports disaster relief via Red Cross and helps raise funds for emergency disaster relief.
Learn more about our community fundraising efforts on our corporate site at http://www.bcldb.com/corporate-social-responsibility/community.
For more information about how we promote responsible use, reduce our impact on the environment and support charities in the community, please visit our corporate site at http://www.bcldb.com/corporate-social-responsibility.