BC Liquor Stores is a responsible retailer of beverage alcohol and we take our responsibility seriously—it's an integral part of providing a high level of customer service, education and customer experience. Ultimately, our responsibility is to promote the responsible use of beverage alcohol, to help reduce our impact on the environment and to give back to the communities we serve.
Responsible use means moderate consumption, enforcing legal age of drinking, promoting zero tolerance (for drinking and driving or performing sports activities and during pregnancy). Initiatives in stores and online include a monthly awareness campaign of different responsible use topics, providing food pairings where possible with the products we sell and providing tips to hosts and event planners. Responsible use is important to us and is an integral part of our business.
Learn more about our Responsible Use programs including our Dry Grad campaign on our corporate site at http://www.bcldb.com/corporate-social-responsibility/responsible-use.
Social Responsibility Campaign for September
Our Social Responsibility message for September is a partnership with Preventable.ca and it focuses on binge drinking.
It's back to school and as we all know, this also means get-togethers with friends, college and university parties, and fun night outs. As is in every social gathering involving alcohol, you have to know when you've had enough. Think there is a difference with taking one more drink? There is a huge difference. That "one more drink" can determine if a serious injury can occur or not. Alcohol makes you do things that you would not normally do sober. This posts serious risks to yourself and others.
According to the Public Health Approach to Alcohol Policy, 39% of BC college and university students have experienced one or more harmful incidences involving drinking. 20% have reported binge drinking at least three days in the past month.
BC Liquor Stores' campaign and in-store collateral will remind customers to rethink that one more drink. It's okay to have a great time, but it is important to keep yourself (and others) safe by keeping within your drinking limits.
So get another school year off on a safe start by keeping this simple message in mind -- Before you go shot-for-shot, have a word with yourself. Do not binge drink.
For BC Liquor Stores' Responsible Use campaigns, visit bcldb.com/corporate-social-responsibility/responsible-use.
Celebrate Life. Enjoy Responsibly.
Reducing our Impact on the Environment
Everyone has an important role to play in a healthy environment – especially as a retailer. That's why BC Liquor Stores is committed to further reducing its environmental footprint by building on existing programs and introducing new innovative plans. From bags to recycling, we're doing our part to reduce the impact.
For more about our efforts to reduce environmental impact, visit our corporate site at http://www.bcldb.com/corporate-social-responsibility/sustainability/retail.
Our Commitment to the Community
BC Liquor Stores and our employees believe in giving back to the communities we serve through the participation in a variety of programs that benefit those communities. Each year, BC Liquor Stores employees actively participate in the Provincial Employees Community Services Fund (PECSF) as well as supporting annual charitable fundraising activities. BC Liquor Stores is proud to help our communities through our Support Dry Grad initiative in spring and the Share-a-Bear program during the winter holiday season. Additionally, BC Liquor Stores supports disaster relief via Red Cross and helps raise funds for emergency disaster relief.
Learn more about our community fundraising efforts on our corporate site at http://www.bcldb.com/corporate-social-responsibility/community.
For more information about how we promote responsible use, reduce our impact on the environment and support charities in the community, please visit our corporate site at http://www.bcldb.com/corporate-social-responsibility.