Social Responsibility


BC Liquor Stores is a responsible retailer of beverage alcohol and we take our responsibility seriously—it's an integral part of providing a high level of customer service, education and customer experience. Ultimately, our responsibility is to promote the responsible use of beverage alcohol, to help reduce our impact on the environment and to give back to the communities we serve.


Responsible use means moderate consumption, enforcing legal age of drinking, promoting zero tolerance (for drinking and driving or performing sports activities and during pregnancy). Initiatives in stores and online include a monthly awareness campaign of different responsible use topics, providing food pairings where possible with the products we sell and providing tips to hosts and event planners. Responsible use is important to us and is an integral part of our business.
Learn more about our Responsible Use programs including our Dry Grad campaign on our corporate site at

Social Responsibility Campaign for January

Our Social Responsibility message for January is in partnership with and focuses on drinking and winter sports.

It is that time of the year again where crowds get out and hit the slopes! Teaming up with Preventable, this campaign asks people to reconsider their alcohol consumption when out on the mountain.

Alcohol and winter sports is a very risky combination as alcohol has a big effect on an individual’s judgment and reaction time. Being in high altitudes affects the body’s ability to process alcohol and it makes a person more inclined to take risks which may lead to serious injuries. Alcohol impairs a person to make sound decisions – decisions that they might not do when sober.

BC Liquor Stores and’s campaign for the season reminds people to keep alcohol consumption out of the slopes to avoid any injuries to yourself and to others. So keep sharing the winter fun, stay safe on the mountains by keeping sober.

To see all of BC Liquor Stores' Monthly Campaigns, visit our corporate website here.

Ongoing Social Responsibility Campaign: Alcohol Sense - Take It Slow

Reduce the risk of causing temporary or permanent damage to your body by taking it slow when consuming alcohol. Some tips to achieve moderation include drinking slowly, having a glass of water between alcoholic drinks and snacking while drinking.

For our ongoing Social Responsibility Campaign, BC Liquor Stores has partnered with the Ministry of Health, Liquor Control and Licensing Branch, and Centre for Addictions Research of British Columbia to remind customers about the dangers of binge drinking.

To see all of BC Liquor Stores' Responsible Use campaigns, visit our corporate website here.

Celebrate Life. Enjoy Responsibly.


Reducing our Impact on the Environment

Everyone has an important role to play in a healthy environment – especially as a retailer. That's why BC Liquor Stores is committed to further reducing its environmental footprint by building on existing programs and introducing new innovative plans. From bags to recycling, we're doing our part to reduce the impact. 
For more about our efforts to reduce environmental impact, visit our corporate site at

Our Commitment to the Community

BC Liquor Stores and our employees believe in giving back to the communities we serve through the participation in a variety of programs that benefit those communities. Each year, BC Liquor Stores employees actively participate in the Provincial Employees Community Services Fund (PECSF) as well as supporting annual charitable fundraising activities. BC Liquor Stores is proud to help our communities through our Support Dry Grad initiative in spring and the Share-a-Bear program during the winter holiday season. Additionally, BC Liquor Stores supports disaster relief via Red Cross and helps raise funds for emergency disaster relief. 

Learn more about our community fundraising efforts on our corporate site at

For more information about how we promote responsible use, reduce our impact on the environment and support charities in the community, please visit our corporate site at