Resources
Responsible use means moderate consumption, enforcing legal age of drinking, promoting zero tolerance (for drinking and driving or performing sports activities) and promoting awareness of the potential harms of drinking during pregnancy. Initiatives in stores and online include a monthly awareness campaign of different responsible use topics, providing food pairings where possible with the products we sell and providing tips to hosts and event planners. Responsible use is important to us and is an integral part of our business.
Know the Risks
The less you drink, the lower your health risks.
This campaign, Know the Risks has been developed in partnership with the Ministry of Health, the Liquor and Cannabis Regulation Branch, Centre for Addictions Research of BC and BCLIQUOR. It is a reminder to drink in moderation. To find more about this subject please review:
FASD Awareness
As part of our commitment to the responsible use of beverage alcohol, BCLIQUOR actively raises awareness and provides educational information to employees and the public, about the risks of alcohol use during pregnancy.
In consultation with the BC Fetal Alcohol Spectrum Disorder Society, and endorsed by the doctors, nurses and midwives of BC, BCLIQUOR has developed a brochure containing valuable information about alcohol and pregnancy.
For answers to questions specifically regarding alcohol and pregnancy visit:
Responsible Hosting
Tips for the host with the most on how to take fun seriously.