BCLIQUOR's annual winter holiday season Share-a-Bear program has been in operation since 1989. The program is intended to support local charities which include Christmas stocking funds, hospitals, police and ambulance services, and other community support groups.

Each year, during the November to December holiday season, BCLIQUOR stores invite customers to Share-a-Bear to support a good cause. Customers can choose one bear to take home while its twin is donated by the store staff in their community to a shelter, hospital or other worthwhile charity to brighten the holiday season for a child.