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Category
MONTHLY BCL CAMPAIGNS
Month
SUMMER
Subtitle
Summer Safety

Our social responsibility message for the summer focuses on summer activities and safety, a joint campaign with Preventable.ca. BC Liquor Stores is reminding customers that drinking and summer activities such as boating are not a good mix.  In BC, more than 40% of boating-related fatalities are linked to alcohol. People on the water have a faster risk of becoming impaired as compared to someone on land. The waves, the sun, the wind and the glare all contribute to this. Not only is impaired boating unsafe, it’s also illegal. Under the Criminal Code of Canada, it is an offence to operate a boat while under the influence. 

So please remember to stay safe this summer. Have fun in the water and stay sober.

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ALCOHOL AND SUMMER ACTIVITIES DON'T MIX
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