Our social responsibility message for the summer focuses on summer activities and safety, a joint campaign with Preventable.ca. BC Liquor Stores is reminding customers that drinking and summer activities such as boating are not a good mix.  In BC, more than 40% of boating-related fatalities are linked to alcohol. People on the water have a faster risk of becoming impaired as compared to someone on land. The waves, the sun, the wind and the glare all contribute to this. Not only is impaired boating unsafe, it’s also illegal.

Our social responsibility message for May and June focuses on underage drinking and its consequences. The campaign reminds everyone that drinking can be devastating for teens. 

The legal drinking age in British Columbia is 19 so here at BCLIQUOR, our responsibility is to ensure that alcohol is kept out of the hands of minors. We strongly discourage our customers from making alcohol available to minors as drinking at a young age can have a negative impact on a kid’s life. We should keep kids safe and let them be kids by not buying alcohol for minors.

Earth Day is April 22, and there is no better time to remind BCLIQUOR customers of our commitment to supporting the environment.

Our recycling efforts have saved 40,000 trees from being cut so far

We offer new compostable and recyclable paper bags. This change eliminates 22M plastic bags from BCLIQUOR each year

BCLIQUOR believes in responsible container recycling. Every year, our customers return around 93 million empty beverage alcohol containers for recycling.

Our social responsibility message for March features our Dry Grad campaign. A Dry Grad provides students with a safe, fun, drug- and alcohol-free environment to celebrate their graduation.

From March 3rd to 31st, all BCLIQUOR stores across the province will be accepting donations of $1 or more to raise funds for Dry Grad celebrations in cooperation with the local school districts.

Our social responsibility message for February encourages parents to start the conversation with their children about underage drinking.

It's winter and people are hitting the slopes. Teaming up with Preventable.ca, this campaign reminds people to keep alcohol consumption off the slopes.

CounterAttack road checks across the province start on December 1 to raise awareness and help reduce injuries and fatalities caused by impaired driving. Our campaign is to raise awareness of the road checks and to remind everyone to make the smart choice.

IMPAIRED DRIVING TRENDS IN BC:

Impaired driving continues to take a deadly toll on our roads. In an average year: **

Our social responsibility message for November is a joint campaign with Preventable.ca. The anti-binge drinking message reminds people that a few too many can lead to memory loss and impaired judgement. 

Our social responsibility message for October is reminding everyone to plan a safe ride home for their Halloween revelry.

With so many trick-or-treaters out on the streets, we are encouraging people to take transit and plan ahead for a safe ride home after a fun night out.

Our social responsibility message for September reminds everyone that alcohol and pregnancy don’t mix. Healthy mothers and babies need everyone’s support. 

Fetal Alcohol Spectrum Disorder (FASD) is a term that describes the health issues that can occur in an individual whose mother drank alcohol during pregnancy. Drinking alcohol when pregnant can cause the baby to be born with many lifelong physical and mental health problems.  FASD is the leading known cause of developmental disability in children.