Each month, we create awareness on all major areas of responsible use, from risks in using alcohol during pregnancy to consequences of drinking and driving. Creative collateral is produced and strategically displayed in stores to raise customers' awareness about the risks when beverage alcohol is not used responsibly.
Earth Day is April 22, and there is no better time to remind BC Liquor Store customers of our commitment to supporting the environment.
Our recycling efforts have saved 40,000 trees from being cut so far
We offer new compostable and recyclable paper bags. This change eliminates 22M plastic bags from BC Liquor Stores each year
Our social responsibility message for March features our Dry Grad campaign. A Dry Grad provides students with a safe, fun, drug- and alcohol-free environment to celebrate their graduation.
From March 3rd to 31st, all BC Liquor Stores across the province will be accepting donations of $1 or more to raise funds for Dry Grad celebrations in cooperation with the local school districts. Customers will receive a bright, fun “thumbs up” sticker as a token to write their name on and place on a poster in the store (or they can take it home with them).
Our social responsibility message for February encourages parents to start the conversation with their children about underage drinking.
It's winter and people are hitting the slopes. Teaming up with Preventable.ca, this campaign reminds people to keep alcohol consumption off the slopes.
Our social responsibility message for October is a joint campaign with Molson Coors Canada reminding everyone to plan a safe ride home for their Halloween revelry.
With Halloween just around the corner, BC Liquor Stores is partnering up with Molson Coors Canada to drive awareness about responsible drinking and fighting against drunk driving. In its 12th year, teams of Molson Super Heroes will be at select BC Liquor Stores on October 26th giving out a total of 3,000 Compass cards to customers (while supplies last, passes allocated based on anticipated traffic).
Our social responsibility message for August focuses on summer driving, reminding customers to plan a safe way home before starting to drink.
According to ICBC, impaired driving is the leading cause of car crash fatalities in BC. Almost half of those fatal crashes happen during the summer season. Statistics show that 57% of these impaired driving crashes occur on the weekend and 39% occur between 9 in the evening and 3 in the morning – mostly the time where people are out partying.
Our social responsibility message for June addresses the issue of binge drinking, reminding customers to drink in moderation and enjoy responsibly.
Our social responsibility message for May focuses on underage drinking and its consequences. The campaign reminds everyone that drinking can be devastating for teens.
The legal drinking age in British Columbia is 19 so here are BC Liquor Stores, our responsibility is to ensure that alcohol is kept out of the hands of minors. We strongly discourage our customers from making alcohol available to minors as drinking at a young age can have a negative impact on a kid’s life. We should keep kids safe and let them be kids by not buying alcohol for minors.
Earth Day is April 22, and there is no better time to remind BC Liquor Store customers of our commitment to supporting the environment.
In 2018 BC Liquor Stores recycled more than 2,800 tonnes of cardboard, paper and soft plastic; approximately the weight of 2 million full bottles of wine.
BC Liquor Stores believe in responsible container recycling. Every year, our customers return around 93 million empty beverage alcohol containers for recycling.
BC Liquor Stores is closely monitoring the situation with COVID-19 as it continues to evolve. We have made the decision to suspend Dry Grad fundraising, effective immediately, as a result of the recent announcement that all kindergarten to grade 12 schools would remain closed at the end of spring break for an indefinite period of time. Any and all funds raised to date will be donated back to the school district in which the funds were raised. We thank you for your understanding and continued support.
