Our social responsibility message for February encourages parents to start the conversation with their children about underage drinking.
Each month, we create awareness on all major areas of responsible use, from risks in using alcohol during pregnancy to consequences of drinking and driving. Creative collateral is produced and strategically displayed in stores to raise customers' awareness about the risks when beverage alcohol is not used responsibly.
It's winter and people are hitting the slopes. Teaming up with Preventable.ca, this campaign reminds people to keep alcohol consumption off the slopes.
CounterAttack road checks across the province start on December 1 to raise awareness and help reduce injuries and fatalities caused by impaired driving. Our campaign is to raise awareness of the road checks and to remind everyone to make the smart choice.
IMPAIRED DRIVING TRENDS IN BC:
Impaired driving continues to take a deadly toll on our roads. In an average year: **
Our social responsibility message for November is a joint campaign with Preventable.ca. The anti-binge drinking message reminds people that a few too many can lead to memory loss and impaired judgement.
Our social responsibility message for October is reminding everyone to plan a safe ride home for their Halloween revelry.
With so many trick-or-treaters out on the streets, we are encouraging people to take transit and plan ahead for a safe ride home after a fun night out.
Our social responsibility message for September reminds everyone that alcohol and pregnancy don’t mix. Healthy mothers and babies need everyone’s support.
Fetal Alcohol Spectrum Disorder (FASD) is a term that describes the health issues that can occur in an individual whose mother drank alcohol during pregnancy. Drinking alcohol when pregnant can cause the baby to be born with many lifelong physical and mental health problems. FASD is the leading known cause of developmental disability in children.
Our social responsibility message for August focuses on summer driving, reminding customers to plan a safe way home before starting to drink.
According to ICBC, impaired driving is the leading cause of car crash fatalities in BC. Almost half of those fatal crashes happen during the summer season. Statistics show that 57% of these impaired driving crashes occur on the weekend and 39% occur between 9 in the evening and 3 in the morning – mostly the time where people are out partying.
Our social responsibility message for July focuses on summer boating safety, a joint campaign with Preventable.ca. BC Liquor Stores is reminding customers that drinking and boating are not a good mix.
Our social responsibility message for June addresses the issue of binge drinking, reminding customers to drink in moderation and enjoy responsibly.
Our social responsibility message for May focuses on underage drinking and its consequences. The campaign reminds everyone that drinking can be devastating for teens.
The legal drinking age in British Columbia is 19 so here at BCLIQUOR, our responsibility is to ensure that alcohol is kept out of the hands of minors. We strongly discourage our customers from making alcohol available to minors as drinking at a young age can have a negative impact on a kid’s life. We should keep kids safe and let them be kids by not buying alcohol for minors.